Category Archives: Conversion Rates

An Introduction to E-Commerce Metrics

An Introduction to E-Commerce Metrics

Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of…

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Mobile Design Tips for a Better E-Commerce Shopping Experience

mobile design tips

With few exceptions, most e-commerce businesses typically see significantly higher conversion rates for desktop users when compared to mobile users. In fact, recent data estimates that desktop conversion rates are typically in the neighborhood of three times higher than mobile conversion rates. Why is this the case? Why do shoppers feel so much more comfortable…

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Zen Cart Plugins to Make Checkout a Breeze

Zen Cart Plugins to Make Checkout a Breeze

Is your e-commerce website experiencing high traffic but low conversion rates? Optimizing your checkout page to deliver an efficient, user-friendly experience will go a long way to increase your site conversions. Here are three Zen Cart plugins to make checkout a breeze. One Page Responsive Checkout This plugin helps you increase your website’s conversion rates…

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