At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to…
Read moreCategory Archives: Conversion Rates
An Introduction to E-Commerce Metrics
Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of…
Read moreHow to Use Coupons and Discounts Effectively
As an e-business owner, using coupons and discounts is an excellent tool to help your site increase its conversion rates and create an upturn in customer loyalty. But, as you would expect with any investment, it’s not efficacious to just randomly put some of your products on sale and hope for the best. There’s a…
Read moreMobile Design Tips for a Better E-Commerce Shopping Experience
With few exceptions, most e-commerce businesses typically see significantly higher conversion rates for desktop users when compared to mobile users. In fact, recent data estimates that desktop conversion rates are typically in the neighborhood of three times higher than mobile conversion rates. Why is this the case? Why do shoppers feel so much more comfortable…
Read moreZen Cart Plugins to Make Checkout a Breeze
Is your e-commerce website experiencing high traffic but low conversion rates? Optimizing your checkout page to deliver an efficient, user-friendly experience will go a long way to increase your site conversions. Here are three Zen Cart plugins to make checkout a breeze. One Page Responsive Checkout This plugin helps you increase your website’s conversion rates…
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