In continuation of last week’s post on responsive design, I wanted to further discuss why responsive design has become so popular for Ecommerce sites. Though in its infancy as far as technology goes, it has paved the way for more valuable customer experiences, increased conversions and more money in the pockets of those who utilize…
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How to Use Ecommerce Video Marketing to Increase Sales – Part 2
In Part 1 of this two-part article series, we discussed why videos are beneficial to an Ecommerce store’s marketing strategy. In today’s post, I will feature some of the different videos you can create to encourage engagement, increase traffic and conversions, and expand brand awareness. Note: YouTube is not just a video viewing, sharing and…
Read moreHow to Use Ecommerce Video Marketing to Increase Sales – Part 1
Do you know how you can use video marketing to increase traffic and drive sales? It’s not a mystery why so many businesses use videos and receive hefty returns. But, in spite of the promising statistics, few Ecommerce stores participate. If you are on the fence or you think that video marketing is too difficult,…
Read more5 Ways to Improve Your Ecommerce Website in 2013
It’s the beginning of the year; a time to set goals, take action and improve upon the successes and/or failures of the previous year. Whether you increased your bottom line or suffered from lost revenue in 2012, here are some proven strategies to help you improve your online business in 2013. 1. Know What Your…
Read moreThe 2-Step Ecommerce Success Formula for 2013
Do you have any lofty business goals for 2013? How are you putting these goals into action? A goal is not really a goal until it grows legs. And the only way for it to grow legs is to break it down into actionable tasks…this requires effective time management. Time is money and if you…
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