Category Archives: Marketing Strategies

The Customer Service Side of Ecommerce Social Media

Ecommerce social media is often centered on connection, engagement and generating a strong sense of community between brand and customer. But, along with the conversations, another purpose exists that becomes evident as brands grow and customer service expands. While Ecommerce brands may think they do not need to address customer service issues socially, unfortunately, they…

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Strategies for a Profitable Ecommerce Holiday Season

It’s time to prepare for the retail holiday season… Ecommerce retailers begin their holiday strategies throughout September and October and start implementing their campaigns right away. Black Friday sales, Thanksgiving specials, and holiday discounts, just in time for gift-giving, make this time of year one of the most profitable seasons for Ecommerce stores worldwide. Though…

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The Top 4 Ecommerce Product Description Mistakes

Are your product descriptions high-converting? There are certain criteria that transform a boring, regurgitated product description into a keyword-rich, engaging selling machine. And many Ecommerce stores fail to include these features and lose potential sales and search engine rankings as a result. Here are 4 of the most common product description mistakes: 1. Keyword Stuffing…

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