Zappos built a billion dollar eCommerce business in only 10 years…what is the secret to their success? In the retail industry, whether you run an eCommerce store or a brick and mortar establishment, excellent customer service goes hand in hand with success. A business would be nothing without customers. It’s important to understand the basic…
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Google Loves Content – Why do you hate it so much?
As eCommerce business owners, the thought of creating content for the web can feel worse than a harrowing dentist visit. The time ticks away as you sit at your computer wasting away precious time wondering how to captivate your audience. First, you do not need to be a writer to pen fantastic content. Valuable web…
Read moreEcommerce is a Buyer’s Market – Why are You Still Selling?
Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller’s to a buyer’s market and…
Read morePrice Teasing is Not Visually Appeasing
“Watch out for falling prices at XYZ Company!” Have you ever heard of a similar slogan before? What do you make of it? Let me give you my perception of price slashing, and how it affects your brand from a website usability perspective. Let’s look at the above example of falling prices. One observation that…
Read moreGoogle’s +1 and The Rise of Social Search – Are you Ready?
Google has done it again. They are dedicated and will not stop until they provide searchers with the most valuable websites and remove all bias of website owners. Ten years ago, webmasters were hiding keywords on their site to boost their rankings. Fast forward ten years and Google is not only refusing to tolerate “spammy”…
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