Zappos built a billion dollar eCommerce business in only 10 years…what is the secret to their success? In the retail industry, whether you run an eCommerce store or a brick and mortar establishment, excellent customer service goes hand in hand with success. A business would be nothing without customers. It’s important to understand the basic…
Read moreMonthly Archives: April 2011
Calls to Action Gain User Satisfaction
Website Owners: Have you ever wondered what calls to action are? Calls to action is a phrase often used in web usability when referring to something on your website that requires a user to “perform an action”. Anything with a hyperlink attached to it would be considered a call to action. Radio buttons, form blanks, and other…
Read moreMissing in Action – Businesses are MIA and Losing Profits Fast
The web is a virtual tornado which moves at lightning speed carrying with it new technology, trends and marketing strategies. Because of the speed at which the internet moves, business owners fail to jump in because they fear they will be swallowed up by their competition or simply because they do not know where to…
Read moreWebsite Usability Depends on Website ‘Cruise-Ability’
Did you know that poor navigation is one of the top reasons that a visitor will leave a website? A Harris Interactive survey* found that 40% of online shoppers experienced problems with website navigation. Of these people that experience problems with navigation – 42% said they either left the online transaction before completion, or went…
Read moreGoogle Loves Content – Why do you hate it so much?
As eCommerce business owners, the thought of creating content for the web can feel worse than a harrowing dentist visit. The time ticks away as you sit at your computer wasting away precious time wondering how to captivate your audience. First, you do not need to be a writer to pen fantastic content. Valuable web…
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