In the world of ecommerce, blogging can seem like an unnecessary addition to an already full marketing campaign. However, when done correctly, blogging can enhance and skyrocket profits and help a business to expand its brand further on the web. Why is blogging so important? A brick and mortar retail store is nothing more than…
Read moreMonthly Archives: August 2011
Why your Customers are Abandoning Your Shopping Cart
Shopping cart abandonment simply refers to customers leaving a shopping cart before they finalize the checkout process. While some shopping cart dropouts simply change their mind or get distracted, many would remain if website owners paid attention to a few basic principles. Shipping – According to Forrester Research, studies show that shipping costs represent the…
Read moreWhat Most Online Companies Do Not Know About Content Marketing
One of the most effective strategies to increasing brand awareness and attracting new customers on the web is content marketing. Content is comprised of many different forms: videos, articles, blog posts, press releases, podcasts, etc. Basically, any type of words, whether written or spoken, can constitute content on the web. Unfortunately, most of the content…
Read more4 Tips to Success with Social Media Marketing
It seems like every time we turn around a new social network or strategy arrives on the scene vying to steal our time and focus. How many networks should you use? Should you try the latest Facebook fan page applications? Focus more time on Twitter? These questions can overwhelm even the seasoned social media specialist….
Read moreThe Psychology Behind User Motivation and Interaction
Any eCommerce website owner who has delved into online marketing knows that user motivation is crucial to increasing sales. Whether on Facebook, your website or via an email newsletter, as marketers you want to inspire and motivate the reader or website visitor to take action at some level. This action could take the form of…
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