Monthly Archives: August 2011

Why your Customers are Abandoning Your Shopping Cart

Shopping cart abandonment simply refers to customers leaving a shopping cart before they finalize the checkout process. While some shopping cart dropouts simply change their mind or get distracted, many would remain if website owners paid attention to a few basic principles. Shipping – According to Forrester Research, studies show that shipping costs represent the […]

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What Most Online Companies Do Not Know About Content Marketing

One of the most effective strategies to increasing brand awareness and attracting new customers on the web is content marketing. Content is comprised of many different forms: videos, articles, blog posts, press releases, podcasts, etc. Basically, any type of words, whether written or spoken, can constitute content on the web. Unfortunately, most of the content […]

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