Twitter is an incredible tool for online marketers. I use it to engage and interact with others, follow thought leaders in my industry and also to generate leads. I love using Twitter but I am the type of person who likes efficiency! The faster I can accomplish tasks, the better. There are many third party…
Read moreAuthor Archives: Jenna Scaglione
How to get Started with Location-Based Marketing
Does your Ecommerce store have a physical location? Are you capitalizing on the benefits of location-based marketing? Location-based marketing is the act of increasing customer referrals, loyalty and word-of-mouth marketing by allowing users to share and recommend places based on their physical location. Websites such as Yelp, Gowalla and Foursquare are dedicated to these efforts…
Read moreGet Noticed! 8 Ways to Boost Your Content Marketing
“Content is King”, right? Well, in the world of online marketing quality content is a valuable commodity and those businesses who can produce the best content will be around for the long haul. Content marketing is more than posting on a blog or tweeting the latest product launch. Content marketing can be used for a…
Read moreGoogle’s Advice for Ecommerce Businesses
The Google Retail Team recently posted an article discussing retail stores on the internet. According to the post, online retail makes up nearly 10% of all retail transactions, increasing from 8% in 2009 to 9% in 2011. This number is expected to increase to 11% of total sales by the year 2014. Online retail growth…
Read moreWhen is Blogging Beneficial for Ecommerce Businesses?
In the world of ecommerce, blogging can seem like an unnecessary addition to an already full marketing campaign. However, when done correctly, blogging can enhance and skyrocket profits and help a business to expand its brand further on the web. Why is blogging so important? A brick and mortar retail store is nothing more than…
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