Regardless of whether you use accented or non-English characters in your descriptions and page content, setting up Zen Cart to use UTF-8 is recommended for the majority of stores. Today online shopping is globally accessible and from time to time you will get a customer whose name contains accented characters. In order to make these…
Read moreSocial Media – The New SEO?
The practice of search engine optimization continues to change and expand as Google adjusts, tweaks and revamps its algorithm to further enhance user search experience. We have seen Google continually dismantle every black hat technique while eliminating any personal bias from website owners. The future of SEO is trending towards an extreme shift from “business…
Read moreAre your website colors hurting your profits?
The proper choice of colors on your website is one of the most critical if not most important strategies of an internet marketing campaign. Too many website owners spend the bulk of their marketing budgets on SEO and getting visitors to their site, yet they neglect the importance of optimizing conversions which ultimately drives sales….
Read moreHow to Write Ecommerce Product Descriptions that Sell
Never underestimate the power of a great product description. Many ecommerce website owners neglect this detail because they perceive a greater reward from investing time elsewhere. If you are a seasoned webmaster, you know that the manufacturer’s descriptions leave something to be desired. They are boring, lifeless and hard to read and understand. Some are…
Read moreGoogle for President?
If the internet were a game of Monopoly, it’s likely that Google would own Boardwalk and Park Place as well as the entire line of wealthy properties on “that side of the board”. After competing with Groupon, the web’s largest coupon website, and becoming the most popular search engine on the web (How many are…
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