Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…
Read moreTag Archives: Facebook marketing
The 5 Indisputable Laws of Facebook Marketing
With all of the Facebook marketing content available on the web, it can be difficult for marketers to pinpoint exactly what to do, when to do it, and how to get the job done. Overwhelm sets in and a failure to act becomes a solution to the problem…but this will only lead to failure. Now…
Read moreFacebook Releases the New Timeline Format for Business Pages
Have you noticed any changes on your Facebook Pages? Last Wednesday, Facebook announced Timelines for Facebook Pages. Unfortunately, you cannot choose whether or not you want to use the timeline because as of March 30, 2012, all Pages will be converted to the new format. What does this mean for you? A lot of changes…
Read moreInterested in Boosting your Sales? Take Advantage of the Newest Trend
What do Express, Asos and GameStop all have in common? They are in the process of launching a fully-functional eCommerce store on Facebook. Shopping on Facebook is one of the newest eCommerce trends and the big brands are taking advantage with a vengeance. How can setting up an eCommerce store on Facebook help you? 1. …
Read moreFacebook and eCommerce: A Match Made in Heaven?
Are you utilizing Facebook to its full potential? Many eCommerce business owners reluctantly avoid Facebook because they don’t see the immediate gratification of instant sales and they are not interested in posting statuses about what they ate for dinner. What they don’t realize is that Facebook has evolved from a teenager’s attempt to talk to…
Read more