Shopping cart abandonment rates are on the rise, and data based on the average of 37 different studies show the rate to be 69.23 percent. That means that about seven out of 10 online shoppers add items to their cart but don’t end up completing the transaction. Since this ultimately translates to lost revenues for…
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Common Characteristics of High-Converting Ecommerce Web Designs
The conversion rates for most Ecommerce websites range from 0% all the way to 15% and higher. Why so different? What does the high performer have that the unprofitable site does not? Both sites may look nice to the naked eye, but the low-converting sites lack the vital elements conducive to increasing product sales. Let’s…
Read moreAn Ecommerce Copywriting Tip that Boosts Sales Immediately
Copywriting encompasses many facets of Ecommerce marketing, from product descriptions and subscriber emails to landing pages and Pay-per-click ads. Grasping basic copywriting techniques will enhance your copy, which will increase conversions, sales and eventually overall profits. There are hundreds of copywriting tips and tricks, but for the sake of brevity, I will list one of…
Read more4 Steps to Improve Your Checkout Process
The checkout process is one of the most overlooked areas of an Ecommerce website, yet it is one of the most important for conversion optimization. Small changes to a store’s checkout sequence can equate to big rewards for businesses who will take the time to make the necessary adjustments. How well is your checkout process…
Read moreAre You Turning Away Customers Without Realizing It?
You may have thought you checked all the boxes and crossed all the “t’s” with your website, but if you aren’t meeting your sales quota, your content could be to blame. Yes, there are dozens of problems that could be the culprit and you should investigate each possibility. But, I find that when webmasters create…
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