Tag Archives: online shopping

6 Types of Online Shoppers

6 Types of Online Shoppers

As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online […]

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Why Canada’s e-commerce market is booming

For some time, Canada has lagged behind other countries in e-commerce, largely due to the challenge of being able to reach a small population spread over a huge land mass, where many communities are isolated and difficult to ship to.  Canada has also been much slower than other countries to adopt new technologies, with the […]

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