In a world where information is available at the click of a button, more and more people are becoming aware of their environmental impact by lessening it through an assortment of eco-friendly efforts — recycling, using reusable bags and finding any means necessary to carpool. That being said, how environmentally aware are you as a…
Read moreTag Archives: online shopping
What process does an order undergo before making it to your doorstep?
The world of e-commerce is constantly growing, evolving and shifting consumer expectations. What it comes to the cost and speed of shipping, what once took weeks to receive, and many dollars to send, can now make it to your doorstep within two-days thanks to mega retail giants like Amazon Prime. Naturally, this means that browsing…
Read more6 Types of Online Shoppers
As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online…
Read moreWhy Canada’s e-commerce market is booming
For some time, Canada has lagged behind other countries in e-commerce, largely due to the challenge of being able to reach a small population spread over a huge land mass, where many communities are isolated and difficult to ship to. Canada has also been much slower than other countries to adopt new technologies, with the…
Read more4 ways technology is changing e-commerce
With the expansion of technology has come an increase in tech-savvy customers. People are changing the way they shop – not only by choosing online over in-store – but as a result of the access they have to online tools. Thanks to technology, customers are now able to gauge prices, find alternatives, locate stores and…
Read more