One of the most effective strategies to increasing brand awareness and attracting new customers on the web is content marketing. Content is comprised of many different forms: videos, articles, blog posts, press releases, podcasts, etc. Basically, any type of words, whether written or spoken, can constitute content on the web. Unfortunately, most of the content…
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4 Tips to Success with Social Media Marketing
It seems like every time we turn around a new social network or strategy arrives on the scene vying to steal our time and focus. How many networks should you use? Should you try the latest Facebook fan page applications? Focus more time on Twitter? These questions can overwhelm even the seasoned social media specialist….
Read moreThe Psychology Behind User Motivation and Interaction
Any eCommerce website owner who has delved into online marketing knows that user motivation is crucial to increasing sales. Whether on Facebook, your website or via an email newsletter, as marketers you want to inspire and motivate the reader or website visitor to take action at some level. This action could take the form of…
Read moreThe Facebook Revolution Continues: Sharing Content Statistics
Social media has exploded on the internet and as a result it has become one of the premier methods to marketing a brand online. Recent statistics reveal the powerful influence Facebook has had on sharing content across the web. ShareThis put together a study with the help of Starcom Media Vest Group and Rubinson Partners…
Read moreAre you Losing or Gaining Profits with your Product Recommendations?
As an eCommerce retailer, your main goal is to create a rewarding experience for your customers. One method to help create this experience is to offer product recommendations. Product recommendations signal to your customers that you care enough to display to them additional products they may like or any related products they would need to…
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