Integrating a live chat ability into Zen Cart is now a simple task with the release of our new Olark Live Chat Widget. This module installs in only a few minutes and requires no core edits unlike other live chat mods available for Zen Cart. Most other add-ons are very robust and complicated or have…
Read moreCategory Archives: Conversion Rates
Why your Customers are Abandoning Your Shopping Cart
Shopping cart abandonment simply refers to customers leaving a shopping cart before they finalize the checkout process. While some shopping cart dropouts simply change their mind or get distracted, many would remain if website owners paid attention to a few basic principles. Shipping – According to Forrester Research, studies show that shipping costs represent the…
Read moreAre your website colors hurting your profits?
The proper choice of colors on your website is one of the most critical if not most important strategies of an internet marketing campaign. Too many website owners spend the bulk of their marketing budgets on SEO and getting visitors to their site, yet they neglect the importance of optimizing conversions which ultimately drives sales….
Read moreHow to Write Ecommerce Product Descriptions that Sell
Never underestimate the power of a great product description. Many ecommerce website owners neglect this detail because they perceive a greater reward from investing time elsewhere. If you are a seasoned webmaster, you know that the manufacturer’s descriptions leave something to be desired. They are boring, lifeless and hard to read and understand. Some are…
Read moreThe Top 3 Ecommerce Web Design Mistakes
Beauty is in the eye of the beholder, right? Well, maybe for some, but for consumers who are seeking to buy on the internet, beauty is not always a factor. Ecommerce website owners often design in the name of aesthetics, instead of functionality, and as a result they pay high design fees only to discover…
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