Aside from a huge online blow out sale or a ridiculous viral video, blogs may be the best way to drive consistent traffic to your ecommerce website. It may not sound a bit counter intuitive. I mean really, what does free content have to do with sales? But we promise it is anything but…
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5 features you didn’t know you had on your Facebook Page
Since Facebook Business Pages was launched in 2009, the product has been constantly changing and evolving. In addition to analytics, reports and advertising, there are some nice new features that can help you to give prominence to certain pieces of content and create user flows to direct users where you want them to go. Let’s…
Read moreProfessional photography beyond product images
Good product images are crucial to ecommerce businesses. We really can’t stress product image quality enough, which is why we’ve posted before about this topic. If you search online, you can easily find a plethora of tutorials on how to take great product pictures, even with a smartphone. If you decide to have a photoshoot…
Read moreWhat is A/B testing and how could it help my ecommerce store?
Should our button be orange or green? Should my client’s testimonials show before or after the product images? Which will entice users more to make a purchase? You can answer any of these question by looking at a user’s data acquired through A/B testing. What is A/B testing after all? An A/B test is…
Read moreWhy you should integrate newsletters to your ecommerce marketing strategy
Email marketing achieves huge results, especially when it is part of a strong marketing strategy that combines website usage data and social media campaigns. Well-planned emails can attract more customers than social media alone for three reasons: Brand reinforcement When crafting email templates you can take advantage of the opportunity to reinforce your brand with both…
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