Marketing is all about selling your product or service to potential customers. Before you make any sales you need to know who your customers are. Demographic characteristics, such as age, sex and occupation, are always good ways to target consumers. Once your consumer market has a more narrow focus, you must then learn about their…
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Four e-commerce success stories you can learn from
It’s no secret that the e-commerce industry is booming right now, and in order to stay ahead of competition, e-commerce businesses need to be fast-thinking and innovative. Have a read of what these four e-commerce companies did to stand out and grow their businesses, you might just learn a lot from them. Hello Matcha Shopify’s…
Read more4 E-commerce Content Marketing Trends for 2017
Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the…
Read moreBulletproof your online store with these 4 easy steps
Running an online store takes a lot of hard work, so why ruin that work by not taking the proper precautions around the security of your business? Here are a few tips to get you started in bulletproofing your online store. Remember to Backup! Backing up our files is something we as individuals are constantly…
Read moreWant to Own Your Own Business: What About Drop Shipping?
If you’re looking to enter the world of ecommerce but don’t have a personally designed product ready for market, drop shipping may be the solution you’ve been waiting for. Drop shipping has become one of the leading ecommerce sales strategies. Similar to a department store selling a range of brands and items, none made…
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