The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can’t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example. Video gives customers a more holistic buying experience, and since 49%…
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Introducing Wal-Mart’s New E-Commerce Venture: ‘Store No 8’
Wal-Mart have announced plans to launch a new venture, ‘Store No. 8’, which will operate as a Silicon Valley incubator, housing startups wholly owned by Wal-Mart but run independently. This is part of Wal-Mart’s e-commerce strategy under the new leadership of Jet.com owner, Marc Lore, whose e-commerce store Wal-Mart recently purchased. Other e-commerce stores recently…
Read moreWhat Facebook’s New Video Ad Format Means For E-Commerce Sites
Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…
Read moreHow to personalize email content as an e-commerce site
According to HubSpot, email is one of the most effective ways to reach customers, driving 2.53% of e-commerce sales. However, it is still one of the biggest challenges facing e-commerce stores. With so many channels existing to reach e-commerce customers, it’s not exactly hard to see why so many emails are viewed as spam. A…
Read moreHere’s Why Every E-Commerce Site Needs a Blog
If you don’t have a blog for your e-commerce site, this blog post is an explanation of why this is so important. It goes without saying that the more traffic you get to your site, the more products or services you’re going to sell. One thing businesses fail to grasp is that blogging is one…
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