Author Archives: Emma Gibbins

Here’s Why Video Is Essential For E-Commerce Marketing

The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can’t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example. Video gives customers a more holistic buying experience, and since 49%…

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Introducing Wal-Mart’s New E-Commerce Venture: ‘Store No 8’

Wal-Mart have announced plans to launch a new venture, ‘Store No. 8’, which will operate as a Silicon Valley incubator, housing startups wholly owned by Wal-Mart but run independently. This is part of Wal-Mart’s e-commerce strategy under the new leadership of Jet.com owner, Marc Lore, whose e-commerce store Wal-Mart recently purchased. Other e-commerce stores recently…

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What Facebook’s New Video Ad Format Means For E-Commerce Sites

Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…

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