Author Archives: Emma Gibbins

How to sell to wholesalers as an e-commerce store

If you’re an e-commerce business which sells to customers, a great way to boost your brand awareness and enter new markets is by opening your online store to wholesale customers. In other words, selling to other businesses. Other advantages of selling to wholesale include acquiring new customers and promoting your products. Here are our top…

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Want to rank more highly on Google? Searchmetrics shows you how

New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following…

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5 things to avoid doing as an e-commerce business

Despite the many benefits being an e-commerce business offers, (fewer overheads, selling products overseas and no closing period to name just a few), a huge number of e-commerce businesses are still struggling to be profitable, with some failing to survive. If you are the owner of an e-commerce store, or if you are planning on…

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Why offer e-commerce subscriptions?

In the e-commerce subscription market, finding a distinct segment is vital to success. For this reason, subscription e-commerce businesses often serve particular niches, from beard grooming and shaving, to food allergies and baby products. Subscription e-commerce businesses may offer a service in which they send the customer a different product, or range of products each…

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