The practice of search engine optimization continues to change and expand as Google adjusts, tweaks and revamps its algorithm to further enhance user search experience. We have seen Google continually dismantle every black hat technique while eliminating any personal bias from website owners. The future of SEO is trending towards an extreme shift from “business…
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The Facebook Revolution Continues: Sharing Content Statistics
Social media has exploded on the internet and as a result it has become one of the premier methods to marketing a brand online. Recent statistics reveal the powerful influence Facebook has had on sharing content across the web. ShareThis put together a study with the help of Starcom Media Vest Group and Rubinson Partners…
Read moreEcommerce is a Buyer’s Market – Why are You Still Selling?
Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller’s to a buyer’s market and…
Read moreGoogle’s +1 and The Rise of Social Search – Are you Ready?
Google has done it again. They are dedicated and will not stop until they provide searchers with the most valuable websites and remove all bias of website owners. Ten years ago, webmasters were hiding keywords on their site to boost their rankings. Fast forward ten years and Google is not only refusing to tolerate “spammy”…
Read moreGoogle is Changing the Rules… Are you in the Game?
Caffeine, Mayday, Farmer…to website owners these terms spell “doom” as the fate of their businesses lie in the hands of the almighty Google. Google’s ranking algorithms can be likened to the stock market…you spend years building a viable business and in one second you can lose it all. How can online business owners ensure they…
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