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Why Use HTTPS On Your Website?

Last Updated on Dec 14, 2023 by Nurul Afsar

In today’s digital landscape, web security is paramount, especially for e-commerce site owners. It’s not just a technical necessity; it’s a vital component of your brand’s reputation, user experience, and business integrity. The increasing frequency of high-profile cyber-attacks and data breaches has heightened customer awareness and concern about online safety. In this climate, how do you establish a trusted environment for visitors to your website?

Enter the role of SSL certificates. SSL, which stands for Secure Sockets Layer, is a technology developed to secure connections between web servers and browsers. But is it essential for your website? Let’s delve into the reasons why implementing SSL is not just beneficial but critical for your e-commerce site and your business at large.

HTTPS is a Google Ranking Factor 

Google reigns supreme in the search engine world, commanding a staggering 92.47% market share. This dominance underscores the importance of understanding and aligning with Google’s ranking factors for any business looking to thrive online. A pivotal moment came in 2014, when Google announced HTTPS as a ranking signal in a blog post. This declaration underscored their commitment to user security as a foremost priority, with a clear goal: to foster a safer internet. This emphasis on HTTPS by Google is not just a guideline but a significant opportunity for website owners. Implementing SSL on your website isn’t just about enhancing security; it’s a strategic move to elevate your site’s position in Google Search rankings. In the competitive digital marketplace, SSL certification thus emerges as a crucial tool for boosting your online visibility and credibility.

Better User Experience

Establishing trust with customers becomes a formidable challenge when they are aware they’re browsing on an unsecured website. Google has taken steps to make this distinction clearer for users by implementing a “Not Secure” warning label on sites without a secure connection. This explicit indication serves as a red flag to visitors, signaling potential risks of cyber threats and data breaches.

The presence of such a warning can profoundly impact your brand’s perception, as it places your visitors in a vulnerable position. This is where the implementation of SSL (Secure Sockets Layer) becomes invaluable. By securing your site with SSL, you’re not just encrypting data; you’re significantly enhancing the user experience. A secure connection reassures visitors, fostering a sense of safety and trust. This increased confidence can lead to more time spent on your site, higher engagement rates, and repeat visits, all of which are crucial for building a strong, reputable brand in the digital space. SSL, therefore, is not just a security protocol; it’s a key component in providing a user-friendly, trustworthy online experience.

Google AMP Requires HTTPS

Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by Google, specifically designed to enhance mobile browsing. Its primary goal is to enable web pages to load at lightning speeds on mobile devices. In the digital age where speed is not just a convenience but a necessity, Google has recognized this by making page loading speed a significant factor in its search ranking algorithm.

Utilizing AMP-ready pages can be a game-changer for boosting your website’s rankings. But there’s a crucial step before you can harness the power of AMP: securing your website with an SSL certificate. SSL certification is not only about encrypting data and securing connections; it’s also a prerequisite for creating AMP pages. By combining SSL security with AMP’s speed optimization, you can significantly enhance your website’s performance, user experience, and search engine ranking. This dual strategy of speed and security positions your website advantageously in Google’s search landscape.

Increase Site Security

At the heart of SSL (Secure Sockets Layer) implementation lies its core purpose: bolstering website security. SSL acts as a robust digital barrier, effectively shielding sensitive information from the prying eyes of hackers. This includes critical data such as credit card numbers, home addresses, passwords, and email accounts – essentially, any information that travels from a user’s browser to your web server.

By integrating SSL into your website, you provide an essential layer of protection. This not only secures the data exchange but also instills a sense of confidence in your users. They can navigate your site, engage with your content, and perform transactions with the assurance that their personal information is protected. In an era where cyber threats are ever-evolving, SSL stands as a crucial defense mechanism, enabling users to browse your site without fear, knowing their privacy and security are safeguarded.

Building Trust and Reliability with SSL Certification

Reliability is crucial if you’re trying to build a brand through e-commerce, business, or blogging. Ensuring that your website is secured through SSL will raise the assumption from users that your site is trusted and vice versa.

Trust and reliability are keys to building relationships with your customers online. This is another good reason an SSL certificate is vital for the success of your website and business as a whole.

SSL is Excellent for SEO

Search Engine Optimization or SEO is the process of improving your website’s organic traffic in search engine results. 

This is widely implemented by strategically paying attention to metrics called Google Ranking Factors to rank higher for search queries. 

As mentioned earlier, Google considers HTTPS implementation as a 

ranking factor. This means a lot for search engine optimization.

Installing an SSL certificate on your website directly improves your search engine optimization. Therefore, better organic search traffic and more opportunities to grow your business.

Final Thoughts

As you can see, SSL benefits users and business owners simultaneously as it creates a more secure connection between you and your customers. Hopefully, these reasons have enlightened you on the importance of using HTTPS on your website.

Do you agree with our insights on the importance of HTTPS integrations? Drop a comment down below and start a conversation.

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