Last Updated on Nov 26, 2012 by Jenna Scaglione
It can be nearly impossible to accomplish every task needed to keep your Ecommerce site not only in maintenance mode, but also in expansion and growth.
There are hundreds of marketing strategies you can implement from videos, email marketing to social media and everything in between. And if you are handling all of the marketing yourself, let’s just say expansion is most likely not a daily occurrence.
How do you execute all of the strategies you need to expand while still having enough hours in the day to eat, sleep and breathe?
The answer is outsourcing.
I know some of you may not have the budget to outsource your marketing tasks, but you would be surprised by how much more your company grows when you focus on growth and expansion instead of some of the menial work.
Why is outsourcing so important?
Think about this common phrase, “Jack of all trades, master of none.”
When you focus all of your energy on too many tasks, you end up with nothing to show for it.
You will never master a strategy enough to execute it properly if you are busy with dozens of additional tasks. A half-executed strategy is worse than none at all because it most likely will not bring you a high ROI and you will have wasted all your time doing it.
When you apply a limited amount of energy to your marketing tasks, you will not experience the rewards you expect. You should know by now that internet marketing strategies take time to execute and many involve a lot of focus. For example, implementing a half-baked SEO campaign may only get you page 10 rankings (hypothetically). But, will that bring you any more traffic? Hardly.
You can blog once or twice a month, but if you never talk back to your community, share your posts, or come up with an editorial calendar, your blogging efforts are futile.
Put simply, half methods are not effective. The marketers who juggle dozens of methods hoping to get more accomplished are usually the ones who complain about their lack of growth, traffic, and sales.
It’s a misconception that spending money will deplete your bank account. While this is true in one sense, if you outsource and spend your money on some of your marketing tasks, you will have more time to focus on growth. And you will also put your tasks in the hands of specialists who know what to do to execute your marketing strategies properly to bring you the greatest return on investment.
Let’s face it. It’s impossible for anyone to become the world’s greatest blogger, graphic designer, SEO optimizer, social media specialist, and copywriter all at once. We are humans, not robots. And if you examine some of the top Ecommerce brands, you will notice they have a team of experts they utilize to assist them with their marketing efforts.
So, instead of wasting more time with tasks you will never be able to execute 100%, consider outsourcing as another option. The small upfront investment can equate to future profits and exponential growth for your Ecommerce store.