Selling products is a great way to generate sales, but how can you sell products if you can’t direct traffic to your site in the first place? Having a blog is one of the best ways to generate more traffic and to build your audience. Not only does it improve SEO, it also increases your…
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Eight tips for adding Credibility to your Zen Cart website
Establishing trust with your customers is crucial for a successful online business. Here are eight elements that add credibility to your online store: 1. Make it easy to contact you Display your contact details in a visible area of the website. Even if your clients don’t need to contact you at that moment, it will…
Read moreGoogle Loves Content – Why do you hate it so much?
As eCommerce business owners, the thought of creating content for the web can feel worse than a harrowing dentist visit. The time ticks away as you sit at your computer wasting away precious time wondering how to captivate your audience. First, you do not need to be a writer to pen fantastic content. Valuable web…
Read moreThe Three Purposes of a Website: Brand, Product, & Information
Believe it or not, many startups have a website, but do not truly understand what it is for. I’ve seen startups that buy a domain and then put their software at that domain. No homepage – and no explanation of who they are and what they do. Talk about confusing! I’ve also seen websites that…
Read moreWebsite Usability: How To Make Your Website More Readable
Ask yourself this simple question: ” Is my website readable to most everyone who would try to visit it? ” While you think you may know the answer, chances are you don’t. For instance, did you know that most visitors to your site will have some type of disability or disadvantage? It will keep them…
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