Copywriting encompasses many facets of Ecommerce marketing, from product descriptions and subscriber emails to landing pages and Pay-per-click ads. Grasping basic copywriting techniques will enhance your copy, which will increase conversions, sales and eventually overall profits. There are hundreds of copywriting tips and tricks, but for the sake of brevity, I will list one of…
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The Hidden Profit Opportunities Behind an Ecommerce Email List
Customer emails are just for purchase and shipping confirmations, right? Not exactly. If you are limiting your subscriber messages to only confirmation emails and abandoned carts, you may be missing out on potential sales and increased profits. Here are some ways to get the most out of your email marketing campaigns and take advantage of…
Read more3 Ecommerce Traffic-Boosting Strategies
As webmasters, it’s easy to feel as if all of our traffic has dried up making it impossible to increase our numbers and profits. But, all is not lost—there exists many streams of traffic and methods to enlarge your current strategies if you know where to look. Have you tried any of these? 1. Blogging…
Read moreHow to Use Ecommerce Video Marketing to Increase Sales – Part 2
In Part 1 of this two-part article series, we discussed why videos are beneficial to an Ecommerce store’s marketing strategy. In today’s post, I will feature some of the different videos you can create to encourage engagement, increase traffic and conversions, and expand brand awareness. Note: YouTube is not just a video viewing, sharing and…
Read moreEcommerce Strategies to Boost Sales Numbers
Are your Ecommerce sales faltering? Are you struggling to gain ANY sales? The key to a successful Ecommerce website is knowing how, when, and where to sell. If you know your customers and what they need and want, you will have found the formula to success. If you know them well enough (market personas), you…
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