Facebook has introduced a new ad format created specifically for mobile devices to help e-commerce businesses to promote their products and drive retail sales. E-commerce sites using the new format, called ‘Collection,’ can advertize their products using a video, followed by four recommended product images underneath. Users who tap on the ad are able to…
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Why social media sites are struggling as e-commerce platforms
Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites….
Read more5 features you didn’t know you had on your Facebook Page
Since Facebook Business Pages was launched in 2009, the product has been constantly changing and evolving. In addition to analytics, reports and advertising, there are some nice new features that can help you to give prominence to certain pieces of content and create user flows to direct users where you want them to go. Let’s…
Read moreWhy Social Media Has Become a Necessity for Ecommerce Stores
Ten years ago, social media was nothing more than teenagers gossiping about their dates and informing the world of what they ate for dinner. Today, social media not only has developed into a worldwide platform for businesses to leverage, but it has also become a necessity for many Ecommerce businesses looking to implement a well-rounded…
Read more4 Quick Tips to Improve Your Social Media Writing
Webmasters must know some basic copywriting principles to be successful on the internet. Writing is simply a method of communication and the entire web is centered on the written word. If you ever wrote an email or sent a text, you engaged in writing, whether it was grammatically correct or not. If you run any…
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